![]() ![]() Fortunately, when Richard Brandon offers you business advice, you listen. If the same content had been published under a name unknown to the whole world, this book would have drawn few eyes. Entrepreneurs do have a lot to gain from it, especially if you don't read a lot of other business books. If you can learn easily from the question-and-answer format then you'd get a lot more out of this book than I did. I do love Branson and I'm a big fan of his companies, how he does business, and his lifestyle. That, combined with my dislike of the question-and-answer format, is the reason I only gave this book three stars. Branson approaches the topics with his idiosyncratic humour, and they cover everything from starting a business to making a difference in the world.Ī lot of the advice he gives can be picked up from reading Branson's other books, or other good business books. This book has dozens of short chapters, as it's essentially a guide book for entrepreneurs in question-and-answer format. He's always willing to answer because he believes that the more successful entrepreneurs there are in the world, the better it will be. ![]() Sir Richard Branson has been taking questions from journalists for years on how he runs the Virgin brand so successfully. ![]()
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